Effective Real-Estate Sign Placement and Installation: The Ultimate Guide

While the Internet has taken over marketing for the majority of businesses, good old-fashioned signage is still a dominant form of marketing for real estate agents. Nothing quite sells a house and brings in business like having a professional-looking sign outside of a dream home ready to sell.

However, it’s a bit more complicated than just putting up a basic sign and waiting for someone to call. You have to put effort into every detail of the sign’s installation to maximize its potential.

Here’s a quick guide to real estate sign placement to make sure you get the most out of your signage.

1: Maximize Angles of Sight

You want your real estate signage to be in front of the house you’re trying to sell, but it’s not enough to just stick it in the front yard and hope for the best. Understanding factors like this is just one of the top three reasons why it's always better to hire a professional installer, but we will discuss that later.

You want to maximize the number of angles your real estate sign can be clearly viewed from.

If the home is on a corner, this is a bit easier, because you can place a well-designed sign to expose people coming from either direction to your sign. This potentially doubles how many passersby can see the sign and take action on it.

2: Place the Sign on the Most Trafficked Roadside Near the Home

Placement isn’t only about knowing how to install real estate for sale signs or getting the sign in front of the house. After all, in many situations, the obvious spot might not have a lot of people within view of it.

Think of a home that has a backyard facing a highway, but the front yard is part of a cul-de-sac that doesn’t see much traffic at all. In that situation, it might be more beneficial to put a sign in the back where every driver on the highway can see that the home is for sale rather than in the front where only the neighbors and their visitors can see it.

There can also be situations where homes are adjacent to two roads, but one side gets more traffic, thus more exposure, than the other. Even if the front of the home is most visible from the less trafficked road, it might be beneficial to position the sign near the side that has more traffic. 

3: Try to Draw Attention to the Front of the Home

While ensuring the sign is placed wherever it’s going to be seen the most is crucial, it’s also important to at least try to get the front of the home into the viewer’s focus whenever possible.

This allows the passerby to instantly view the home and start forming opinions on it. The front of the home is also the part that tends to look the best and allows you to leverage all the home’s curb appeal.

This isn’t always possible, but it is desirable.

4: Remove or Avoid Any Visual Distractions or Obstructions

This goes along with maximizing the visibility of the sign. You want to make sure your real estate sign is not overshadowed by visual distractions or blocked by things such as foliage, big vehicles, mailboxes, and other things.

For visual distractions, you have to use a bit of personal discernment. It might not be a good idea to place it right next to a trampoline where kids might be jumping and drawing a driver’s attention or similar items.

Optimally, you’ll want the sign to be at the forefront and draw the attention of passersby first. Then their eyes can wander to the home itself.

5: Easy-Access Location

Most real estate signs aren’t just signage. They have pockets that you can use to stuff business cards in, and passersby can stop, grab a card, and use it to reference when they’re ready to contact you and learn more.

As such, you don’t want the sign to be difficult to reach. It’s best if the people driving by can stop and interact with the sign without even leaving their vehicle, but due to safety concerns with putting it too close to the street, that might not be possible in all situations. Still, you should minimize obstacles between the sign and the roadway. 

Even if you’re not going to use business cards with your sign, you should still make the sign as easy to access as possible. Drivers might want to stop and get a closer look, take a picture to reference for your contact info later, or anything else, and if you make that difficult, they probably won’t do it.

6: Ensure the Sign is Secure

How your sign is installed matters a lot. Not only can harsh weather cause your sign to lean or be removed from the ground, but if you choose the wrong spot and installation method, it can also end up moving because of natural shifts in the ground after a heavy rain.

We’ll give more info on how to avoid that, shortly.

7: Hire a Professional Installation Service 

With so many factors determining how efficient your sign is, it’s best to hire a service that specializes in real estate sign installation and real estate sign placement. The pros can not only help you find the most effective spot to place the sign to help you get desirable results, but they can also ensure that the sign is properly installed and won’t cause problems. 

This includes utilizing multiple installation methods, treating the ground with various methods, and creating supports. Whatever is necessary to ensure it’s installed properly.

Hire Install Now for Effective Real Estate Sign Placement!

If you’re looking for effective real estate sign placement that takes the guesswork and physical effort out of getting your own real estate signage installed, call Install Now, today.

At Install Now, we specialize in effective real estate sign placement, for-sale sign installation, and open-house sign installation. We can look at a property and find the exact location where you need to place your sign for maximum results, and we can install it ourselves to make sure it’s going to stay up until it’s time to take it down.